While many classical labels are having a hard time surviving, some outsiders are only just discovering the record business. Take King FM, a radio station from Seattle. Never shy from innovation, the broadcaster has already made most information (such as all titles played around the clock) available to surfers and offers its programme for online listening. Now, its product range is being extended by a series of Classical CDs. Previously, KING FM had offered recordings of local classical ensembles and has taken a new approach for its latest album, based around a "nature"-theme. The aptly titled "Green" will be distributed by Naxos and mark a remarkable success for the station, which is already planning a Christmas-CD. This just goes to show, that there is still a market for classical recordings, if companies find clever ways of reaching customers.

Source: Seattlepi
Homepage: Classical King FM