In a recent article on King FM, we already mentioned that something was going on in the world of Classical radio. Our suppositions were proven right when Klassik Radio announced that Thomas Prüsse will take over as new head of Merchandising at the station. Klassik Radio is Germany's biggest private broadcaster with a potential listener base of over 36 Million (not counting the Internet, where one can stream their programme as well). They already feature a range of CDs, including titles such as "Klassik Lounge" and "New Classics". Now, Prüsser wants to extend the shop and build an innovative mail order system, which is to make Klassik Radio the number one among its core target group. The move is also a further step into independence from advertising revenues, which are subject to heavy fluctuations.
It is becoming more and more obvious that underneath the traditional surface of Classical music, new and powerful players are emerging which may change the face of the business.

Source: Finanztreff
Homepage: Klassik Radio